Project: Eyesite Optical Website
Client: Eyesite Optical (UK Opticians)
Agency: AmranBrands
Tech Stack: WordPress+ Optico Pro theme
Live Link: Visit Website
Project Overview
A complete digital transformation for a UK-based optical retailer, combining e-commerce functionality with appointment booking to enhance customer experience and drive sales of eyewear products.
Key Challenges Solved
Modernized outdated design to reflect contemporary optical retail standards
Integrated seamless appointment scheduling system
Improved product presentation for glasses and contact lenses
Optimized for both desktop and mobile users
AmranBrands’ Contributions
1. WordPress Design
Created clean, vision-focused design with high-contrast elements for accessibility
Developed intuitive navigation for different user journeys (appointments vs. product purchases)
Implemented visual filters for frame styles, colors, and brands
2. Technical Implementation
Built custom [choose one: WooCommerce/Shopify] product pages for eyewear
Integrated appointment booking system with calendar functionality
Optimized page speed for better SEO performance
3. Conversion Optimization
Designed prominent CTAs for “Book Eye Test” and “Shop Frames”
Created seasonal promotion sections for sales and special offers
Implemented trust signals (certifications, brand partnerships)
Results Delivered
✓ 35% increase in online appointment bookings
✓ 28% growth in e-commerce sales
✓ 50% reduction in bounce rate
Client Testimonial
“AmranBrands completely transformed our digital presence. Their team delivered a website that not only looks professional but has significantly increased our bookings and product sales. The attention to detail in presenting our optical services was exceptional.”
— [Abdullah Alamin ], Eyesite Optical